WHEN IN DOUBT
BUILD MORE TRAILS.
Making the transformational power of nature more accessible to all. Whether you’re on foot, wheels, hooves, or anything in between.
We believe in connecting people with the earth, no matter their skill or ability level.
When you take a holistic approach to creating natural surface, multi-use trails and trail systems that appeal to a variety of people, experiencing the outdoors becomes instantly more approachable.
That’s the mission that drives TrueNorth Trail Solutions. We help individuals, organizations, municipalities, and beyond bring their outdoor recreation goals to life in a sustainable way.
Meet our founder — Justin Truelove
HELLO AND BONJOUR! I’M JUSTIN, FOUNDER AND HEAD TRAIL CONSULTANT AT TRUENORTH TRAIL SOLUTIONS.
Honestly, trails changed my life. After my service in the Canadian Army, I wasn’t sure what I was meant to do next. Once I realized I could lean into my love of the outdoors and make a positive impact on others through sustainable trails, I was hooked.
Knowing how connecting with the wilderness in a safe and fun way has improved my mental and physical health, I knew I wanted to do the same for as many people as possible.
In my 10+ years of experience in the fields of trails and outdoor recreation, I’ve worked on more than 100 unique community-based trail projects, created & taught programs at the collegiate level, and delivered talks at summits across the globe.
When I’m not bringing bespoke new trails to life, you’ll find me:
✈️ BOOKING MY NEXT INTERNATIONAL ADVENTURE
🚵 RIDING MY FAVORITE TRAILS
🥃 TESTING MY MIXOLOGY SKILLS
My favorite thing about working with clients is their passion for giving their community a meaningful way to experience the outdoors. I firmly believe that trails benefit every community and should be designed to suit all of humanity.
So if you’re ready to kick off a new adventure, revamp an existing trail system, or educate your community around trails, I’d love to connect with you!
Featured In
Making an impact with results like these:
Stats combined across all clients over our 10+ years of experience.
100+ unique community based trail projects
Developed 250+ km of custom trails
250+ hours of trail-based education programs
Ready to bring your trails project to life?
HERE’S HOW WE’RE SUPPORTING COMMUNITIES AND ENHANCING OUTDOOR EXPERIENCES ACROSS THE GLOBE.
Conference & Summit Speaking
Hire our founder, Justin Truelove, to speak at your event! He’s worked with organizations to deliver engaging lectures including:
Team-building events for all things trails + recreation
Lobbying for more (or better) trails and trail systems
Advocating for the benefits of premium trails in a community
Trail Planning & Design
Ready to put your town or natural landmark on the map as a must-see destination? We’ll create a customize plan to fit your trail needs, which could include:
Premium natural-surface trails built for a variety of uses and skill levels
Revival of existing parks, trails, and trail systems
Consultation and recommendations for undeveloped land
Facilitating recreation goals and working with governing bodies
Educational Instruction
Want to make trail education more accessible or inspire the next generation of outdoor enthusiasts? We can support your goals by offering things like:
Youth camps and workshops on mountain biking, trails, and/or outdoor recreation
Formal instruction on trail design components, trail management & maintenance, trail construction, and the benefits of trails for tourism
Trail-based education curriculum development and/or delivery for youth and teens, post-secondary, and professional training programs
Recent Projects
One-of-a-kind college course providing industry leading education and training around trail design/planning, trail construction, trail management + maintenance, and industry certifications.
Inspired by the community of Windsor, this 9+km trail network was designed and constructed, for all skill levels, to bring more recreational tourism to the Windsor area.
Bilingual youth mountain bike and trails camp for the youth of Village de Rogersville, NB which was proudly featured in the Canadian House of Commons and recognized by the Minister of Science and Sport.
Selkirk College Blade
Runners Trail Program
College course created and delivered specifically for the renowned BladeRunners Program by providing training designed to prepare students to confidently enter the workforce in the trails and outdoor recreation field.